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Advertising Next

Advertising Next
Advertising Next
ИЗЧЕРПАН
Advertising Next
Advertising Next
Advertising Next
Автор: Tom Himpe
Година на издаване: 2008
Език: Английски
Корица: Hardcover
Страници: 400
Издател/Прозиводител:THAMES & HUDSON
ISBN/Barcode:9780500514160
Код:0233.00276
Размери: 2.07 kg ( 24.5 cm x 22 cm )
  • ИЗЧЕРПАН
   3.60  (36 ratings by Goodreads)
63.90 лв.
This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologies, together with changes in consumer responses and wider changes in society, have reshaped the communications landscape and disrupted the current advertising model irrevocably. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns. With over 500 illustrations, all 400 pages are packed with invaluable content and analysis.

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