Business & Economics - Страница 3

An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of GoogledAdvertising and marketing touches on every corner of our lives, and is the invisible ..

50 years ago, Sir Richard Branson started his first business. In his new autobiography, Finding My Virginity, the Virgin Founder shares his personal, intimate thoughts on five decades as the world's ultimate entrepreneur. In Finding My Virginity, Sir Richard Branson shares the secrets that have seen..

This is the latest ground breaking tome from Tim Ferriss, the number 1 New York Times best-selling author of The 4-Hour Workweek. From the author: "For the last two years, I've interviewed nearly two hundred world-class performers for my podcast, The Tim Ferriss Show. The guests range from super cel..

In September 2012, a YOUGOV poll conducted in Britain found that the person British workers would most like as their manager was Sir Richard Branson. With over 40 years in business, Richard Branson is an inspiring pioneer of humanitarian projects and an iconic business leader. In The Virgin Way: How..

The image remains pristine: a charismatic high-school dropout turned billionaire, whose stratospheric rise and daring exploits have won him millions of enduring admirers and made him a model for aspiring entrepreneurs throughout the world. But is this story still credible? Over the last decade, has ..

What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? What can Catherine the Great's lovers tell us about probability? And, why should you never run for a train or read a newspaper? This book is all abo..

This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference t..