Business & Economics
Издателство: Penguin Books
ISBN: 9780141034591
What have the invention of the wheel, Pompeii, the Wall Street Crash, Harry Potter and the internet got in common? Why are all forecasters con-artists? What can Catherine the Great's lovers tell us about probability? And, why should you never run for a train or read a newspaper? This book is all abo..
24.99 лв.
Издателство: PHAIDON
ISBN: 9780714843865
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference t..
85.00 лв.
ИЗЧЕРПАН
Издателство: DK
ISBN: 9780241515730
Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide.Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspect..
40.99 лв.
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Издателство: Random House
ISBN: 9781847943279
The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money?In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need t..
19.00 лв.
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Издателство: QUERCUS
ISBN: 9781782066477
Economics in Minutes condenses key economics concepts into 200 short and easily digested essays. Featuring not only fundamental ideas, such as the role of money and how the stock market works, but also subjects that are increasingly important to us today - unemployment, government debt and corporate..
17.99 лв.
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Издателство: QUERCUS
ISBN: 9781784293260
All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain..
17.99 лв.
ИЗЧЕРПАН
Издателство: Random House
ISBN: 9780091906818
The most famous confidence-boosting book ever published; with sales of over 16 million copies worldwide
Millions of people around the world have improved
their lives based on the teachings of Dale Carnegie. In How to Win
Friend..
27.99 лв.
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Издателство: PORTFOLIO
ISBN: 9780241328965
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned in..
29.99 лв.
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Издателство: PORTFOLIO
ISBN: 9780241199473
From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determi..
21.99 лв.
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Издателство: Hodder & Stoughton
This is a book about getting noticed, but not a conventional book. It doesn't tell you to sell yourself, get out there, impress with power dressing or to have an elevator speech. Getting noticed doesn't have to mean over-selling. Over the course of this book, you will discover exciting research, pos..
21.99 лв.
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Издателство: NICHOLAS BREALEY PUBLISHING
ISBN: 9781473673533
The fully revised new edition of the international bestsellerTHE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business ..
21.90 лв.
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Издателство: NICHOLAS BREALEY PUBLISHING
ISBN: 9781472228062
The inside secrets to giving a first-class presentation from the man who put TED talks on the world’s stageAmid today’s proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate - a brief, polished, live-audience video talk. Since ta..
24.99 лв.