Business & Economics - Страница 3

THE MILLION-COPY BESTSELLERIf you can change your mind you can do anything.Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we ..

Discover everything you need to know to improve your management skills, and understand key management and business theories with this unique graphic guide.Combining clear, jargon-free language and bold, eye-catching graphics, How Management Works is a definitive and user-friendly guide to all aspect..

The past decade has seen the relentless rise of cryptocurrency as an alternative form of digital currency. But what precisely is it and what potential does it have to change the world of money?In this brilliantly clear, one-stop guide WIRED Senior Editor Gian Vopicelli explains everything you need t..

Economics in Minutes condenses key economics concepts into 200 short and easily digested essays. Featuring not only fundamental ideas, such as the role of money and how the stock market works, but also subjects that are increasingly important to us today - unemployment, government debt and corporate..

All the tools you need for management success, this effective, compact guide will enable you to quickly grasp key management concepts and techniques. Contents include: Benchmarking, Branding, Core competition, Empowerment, Leadership, Mergers and acquisitions, Project management and the Supply chain..

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned in..

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determi..

This is a book about getting noticed, but not a conventional book. It doesn't tell you to sell yourself, get out there, impress with power dressing or to have an elevator speech. Getting noticed doesn't have to mean over-selling. Over the course of this book, you will discover exciting research, pos..

The fully revised new edition of the international bestsellerTHE 80 MINUTE MBA is your short-cut to business brilliance. A traditional MBA is for either the time-rich, very wealthy or lucky few with a generous corporate sponsor. So what happens if you want to get a hit of high-quality business ..

The inside secrets to giving a first-class presentation from the man who put TED talks on the world’s stageAmid today’s proliferating channels of instant communication, one singular skill has emerged as the most essential way to communicate - a brief, polished, live-audience video talk. Since ta..

'Lea and Jeremy's stories from the White House are not only fascinating, but reveal lessons about the ways we treat one another that can be applied universally. No matter your beliefs, background or what you do for a living, there are takeaways from this book that will make each of us better human b..

What if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new-something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? The Regenerative ..