Business & Economics - Страница 5

'Lea and Jeremy's stories from the White House are not only fascinating, but reveal lessons about the ways we treat one another that can be applied universally. No matter your beliefs, background or what you do for a living, there are takeaways from this book that will make each of us better human b..

What if leaders stripped away all preconceptions about how business operates, allowing the organization to go back to its core and build itself back up to become something new-something so responsive, so innovative and resilient, it becomes virtually non-displaceable in the market? The Regenerative ..

Troublemakers: How a Generation of Silicon Valley Upstarts Invented the Future**THE FINANCIAL TIMES BUSINESS BOOK OF THE MONTH** THE GRIPPING TALE OF THE EARLY FRONTIER DAYS OF SILICON VALLEY FROM ACCLAIMED HISTORIAN LESLIE BERLIN. 'The book is compelling as it maps out the building of the Valle..

What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world's leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effect..

BrewDog's co-founder James Watt offers a business bible for a new generation. It's anarchic. It's irreverent. It's passionate. It's BrewDog. Don't waste your time on bullshit business plans. Forget sales. Ignore advice. Put everything on the line for what you believe in. These mantras have turned Br..

How many hours did you think you'd spend at the gym this week? How many hours did you actually spend at the gym this week? Use this book to record your life in diagrams with bar charts, line graphs, pie charts and Venn diagrams. Fill in the charts with information on your everyday life, whether it's..

Kevin Plank was relatively small for an American footballer, and when he weighed the cotton T-shirt he wore under his team uniform, he found it weighed three pounds because it was so drenched in sweat. Knowing he couldn't hinder himself in this way, he set about finding a material that wasn't so abs..

Steve Case's career began when he cofounded America Online (AOL) in 1985. At the time, only three percent of Americans were online. It took a decade for AOL to achieve mainstream success. AOL became the top performing company of the 1990s, and at its peak more than half of all consumer Internet traf..

From the co-authors of the bestseller Abundance comes their much anticipated follow-up: Bold-a radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered tools to create extraordinary wealth while also positively impacting the lives of billions. Bold unfolds in th..

What the Most Successful People Do Before Breakfast is a powerful book about high productivity from bestselling author Laura Vanderkam. We're all busy. But we all waste time. What are the secrets of using every hour productively? How do the most successful people spend their time? In this brilliant ..

Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point - really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter..

An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and c..