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Business & Economics - Страница 6

Business & Economics
Hegarty on Creativity: There are No Rules
ИЗЧЕРПАН
Издателство: THAMES & HUDSON ISBN: 9780500517246
Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our idea..
24.99 лв.
Goodvertising: Creative Advertising That Cares
ИЗЧЕРПАН
Издателство: THAMES & HUDSON ISBN: 9780500516263
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitm..
75.90 лв.
The Halo Effect: How Managers Let Themselves be Deceived
ИЗЧЕРПАН
Издателство: SIMON & SCHUSTER ISBN: 9781471137167
Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a whole body ..
18.90 лв.
Just One Thing
ИЗЧЕРПАН
ISBN: 9780471738732
In "Just One Thing", author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of investing. Conversational rather than technical in tone, ..
9.90 лв.
Zilch: The Power of Zero in Business
ИЗЧЕРПАН
Издателство: PORTFOLIO ISBN: 9781591843146
A leading not-for-profit CEO on smart ways companies can cut costs while improving results As CEO of the youth volunteering organization Do Something, Nancy Lublin has overseen its dramatic growth since 2003. She helped it evolve from a debt-ridden, stodgy not-for-profit to a fast-moving, buzz-drive..
13.90 лв.
Contagious: How to Build Word of Mouth in the Digital Age
ИЗЧЕРПАН
Издателство: SIMON & SCHUSTER ISBN: 9781471111709
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth..
17.90 лв.
Wally Olins: Brand New: The Shape of Brands to Come
ИЗЧЕРПАН
Издателство: THAMES & HUDSON ISBN: 9780500291399
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining bran..
42.90 лв.
Insanely Simple
ИЗЧЕРПАН
Издателство: PORTFOLIO ISBN: 9780670921195
Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's ..
20.90 лв.
The First 20 Hours: How to Learn Anything ... Fast
ИЗЧЕРПАН
Издателство: PORTFOLIO ISBN: 9780670921911
Josh Kaufman, bestselling author of The Personal MBA, is back with his new book, The First Twenty Hours, to teach readers how to learn anything ...fast! What would you like to learn? How to paint a great portrait, launch a business, play piano ...or even fly an airplane? The only thing holding you b..
25.90 лв.
The Stuff You Can't Bottle: Advertising for the Global Youth Market
ИЗЧЕРПАН
Издателство: THAMES & HUDSON ISBN: 9780500290750
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people acro..
47.90 лв.
Hegarty on Advertising
ИЗЧЕРПАН
Издателство: THAMES & HUDSON ISBN: 9780500515563
Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst man..
42.90 лв.
Meatball Sundae
ИЗЧЕРПАН
Издателство: PIATKUS ISBN: 0749929480
What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The ..
21.90 лв.
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