Graphic Design - Страница 5

Twenty years ago, an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation an..

Addressing the problems posed by graphic design, product and packaging and for architecture/environment for sensually and physically impaired people worldwide, this title includes comprehensive guidelines (approved by international authorities on the subject) on how to improve accessibility and take..

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year's 2005 One Show Interactive Awards, you'll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive,..

What graphic designer hasn't heard, "we don't have much of a budget"? All too often this is the sad truth. Designers must not only come up with attention-grabbing ideas but, more frequently, do it with limited financial resources. It is relatively easy to come up with mind-blowing ideas when the sky..

Now available for the first time in paperback, the best-selling Maximalism celebrates richness and excess in graphic design. After a decade in which minimalism has held sway, many designers are now rejecting the limitations of pared-down modernism in favour of a rich and vibrant "maximal" aesthetic...

"DemGraphics" is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the 'what?' and 'why?' of design, "DemoGraphics: Packaging" dissects the 'who?' Through a huge selection of diverse examples, the authors examine how packag..

CD and DVD sales remain healthy, despite the unstoppable iPod, and high-definition disc technologies promise new formats that mix video, rich interactive content, and music. All that is exciting news for design and packaging, with a drive upmarket in terms of packaged discs, special editions, and li..

"The Designers Packaging Bible" is an essential reference for packaging designers facing the challenge of producing a fresh and exciting response to a client's brief, within the constraints of a pressing deadline and a strict budget. Packed with inspiring work from the world's leading designers, "Th..

Comunicacio'n visual: the best Latin American designers from yesterday and today.Comprised of 20 countries located in North, South, and Central America as well as the Caribbean Islands, Latin America is populated by over 500 million people. From Argentina to Mexico, all Latin American countries ..

The StyleCity series focuses on the vitality and uniqueness of the world's greatest cities. Each volume is superbly designed and produced, yet ingeniously practical, with lavish photography, easy-to-read maps, and informed and enjoyable texts. From offbeat cafes and cutting-edge restaurants to the m..

Like its two best-selling predecessors in the series, Graphic Design America 3 profiles more than 35 of the graphic designers and graphic design firms in the United States. The work being produced in America is wonderful, varied, and influential around the globe, which is the reason for the success ..

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This vo..