Книги на английски език - Страница 256

Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in su..

Mnemonics are defined quite simply as the art of assisting memory. They play an essential role in successful graphics, and "Sticky Graphics" provides an in-depth exploration of this unusual but fascinating area. Through incisive case studies and interviews, "Sticky Graphics" presents methods and sol..

For a Westerner, adapting one's name to fit the language of a foreign Western country is usually easy. Michel from Paris becomes Michael in London. Frances from Pittsburgh becomes Francesca in Venice. Adapting an English-language name into Japanese, however, presents a formidable set of challenges...

Lofts are no longer the sole domains of urbanites. They are becoming increasingly popular, but they pose their own set of challenges. In this hands-on book, loft expert and host of HGTV's Lofty Ideas Katherine Stone shares her style, wisdom, and trade secrets so that you can create a beautiful, liva..

Following on from "Packaging Prototypes 1", this title features a broad range of innovative and commercially successful pack closures. The way in which the product is opened or closed is one of the most important features of any packaging design and one which will often determine the success or fail..

The newest installment in Rockport's Architecture in Detail series, Colors looks at how colour plays a role in even the most upscale architectural designs. The series itself examines the role of details in contemporary architecture through the work of many emerging and established practitioners whos..

Certain visual images scream their message to us loud and clear: a stop sign, a skull and cross-bones, a handicapped parking sticker. The ability to take ideas and information and allow visuals that allow us to "read" them is perhaps the most basic and difficult skill of the graphic designer. This t..

Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges - the logos that have truly pushed a designer's creativity and forced him or her to reach inside. The authors examine..

Dale Carnegie says You can make someone want to do what you want them to do by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causin..

This astonishing book of alphabets, emblems and logos brings together the editors own selection of alphabets and features from their two famous previous volumes, "Alphabets and Other Signs" and "ABZ: More Alphabets and Other Signs", and adds much more new material. Capricious and unpredictable, "A2Z..

In 1955, Henri Cartier-Bresson published "The Europeans", a portrait of the continent documenting a landscape shadowed by the war. In this book, the photographer brings together images spanning the years from the late 1920s to the early 1970s. He has travelled across Europe, from the Scandinavian sh..

Now in paperback, this groundbreaking publication announces the death of the conventional portrait.Exploring bold new strategies of representation – computer manipulation, retouching, photomontage, found imagery and methods of veiling and disguising – the artists here present provocative faces t..