Книги на английски език - Страница 261

Certain visual images scream their message to us loud and clear: a stop sign, a skull and cross-bones, a handicapped parking sticker. The ability to take ideas and information and allow visuals that allow us to "read" them is perhaps the most basic and difficult skill of the graphic designer. This t..

When it comes to trends no segment of the design world is more powerful, more influential or more closely watched than fashion. From what's hot in type to the coolest new colour, to the style and mood of the moment, the fashion world sets the tone and the look for the wider design community. This vo..

Logos are among designers' most highly sought-after projects, but they are often one of the most difficult projects for a designer to nail. This book takes a look at those challenges - the logos that have truly pushed a designer's creativity and forced him or her to reach inside. The authors examine..

Homeowners spend hours staring at colour swatches at their local paint stores. How can they make sure that colours look great on a tiny square of paper will also look great on the walls at home? Designed for every home decorator who's never painted before - and for those who swore they'd never paint..

Like its two best-selling predecessors in the series, Graphic Design America 3 profiles more than 35 of the graphic designers and graphic design firms in the United States. The work being produced in America is wonderful, varied, and influential around the globe, which is the reason for the success ..

Today we know Gateway, Federal Express and Virgin Atlantic Airline as market leaders, but once upon a time they were "challenger brands." Scores of books explore the business side of world-class branding, but until now, no book has addressed the critical role that graphic design strategy plays in su..

Mnemonics are defined quite simply as the art of assisting memory. They play an essential role in successful graphics, and "Sticky Graphics" provides an in-depth exploration of this unusual but fascinating area. Through incisive case studies and interviews, "Sticky Graphics" presents methods and sol..

For a Westerner, adapting one's name to fit the language of a foreign Western country is usually easy. Michel from Paris becomes Michael in London. Frances from Pittsburgh becomes Francesca in Venice. Adapting an English-language name into Japanese, however, presents a formidable set of challenges...

Now in paperback, this groundbreaking publication announces the death of the conventional portrait.Exploring bold new strategies of representation – computer manipulation, retouching, photomontage, found imagery and methods of veiling and disguising – the artists here present provocative faces t..

This astonishing book of alphabets, emblems and logos brings together the editors own selection of alphabets and features from their two famous previous volumes, "Alphabets and Other Signs" and "ABZ: More Alphabets and Other Signs", and adds much more new material. Capricious and unpredictable, "A2Z..

In 1955, Henri Cartier-Bresson published "The Europeans", a portrait of the continent documenting a landscape shadowed by the war. In this book, the photographer brings together images spanning the years from the late 1920s to the early 1970s. He has travelled across Europe, from the Scandinavian sh..

Dale Carnegie says You can make someone want to do what you want them to do by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causin..