Издателство: THAMES & HUDSON
ISBN: 9780500515402
An invaluable sourcebook for all designers and advertising creatives, this book showcases 230 amazing ad campaigns from all over the world. Mario Pricken identifies the keys to their success and demonstrates how brilliant ideas can be used to forge more fruitful relationships between creatives and c..
99.90 лв. (51.08 €)
Издателство: SIMON & SCHUSTER
ISBN: 9781849833844
Robin Sharma believes there are certain skills and attitudes that allow you to rise to extraordinary success. In his powerful new parable, he offers a story designed to help people from all walks of life to achieve great things. Blake DiFranco is down on his luck, trying to make ends meet. His job i..
19.90 лв. (10.17 €)
Издателство: THAMES & HUDSON
ISBN: 9780500517246
Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our idea..
24.99 лв. (12.78 €)
Издателство: THAMES & HUDSON
ISBN: 9780500516263
Can advertising be a force for good? Can it bring about positive social or environmental change? Should it tell the truth about a brand? With todays consumers being more informed, empowered and ethically minded than ever, advertising needs to do all those things and more. Organized around 10 Commitm..
75.90 лв. (38.81 €)
Издателство: SIMON & SCHUSTER
ISBN: 9781471137167
Too many of the most prominent management gurus today make steel-clad guarantees, based on claims of irrefutable research, promising to reveal the secrets of why one company fails and another succeeds, and how you can become the latter. Combining equal measures of solemn-faced hype and a whole body ..
18.90 лв. (9.66 €)
ISBN: 9780471738732
In "Just One Thing", author John Mauldin offers an incomparable shortcut to prosperity: the personal guidance of an outstanding group of recognized financial experts, each offering the single most useful piece of advice garnered from years of investing. Conversational rather than technical in tone, ..
9.90 лв. (5.06 €)
Издателство: PORTFOLIO
ISBN: 9781591843146
A leading not-for-profit CEO on smart ways companies can cut costs while improving results As CEO of the youth volunteering organization Do Something, Nancy Lublin has overseen its dramatic growth since 2003. She helped it evolve from a debt-ridden, stodgy not-for-profit to a fast-moving, buzz-drive..
13.90 лв. (7.11 €)
Издателство: SIMON & SCHUSTER
ISBN: 9781471111709
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from oth..
17.90 лв. (9.15 €)
Издателство: THAMES & HUDSON
ISBN: 9780500291399
Wally Olins' fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing todays organizations, criticizes corporate misbehaviour where he finds it, praises those companies who seem to be building and sustaining bran..
42.90 лв. (21.93 €)
Издателство: PORTFOLIO
ISBN: 9780670921195
To Steve Jobs Simplicity wasnt just a design principle It was a religion and a weapon The obsession with Simplicity is what separates Apple from other technology companies Its what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Ap..
20.90 лв. (10.69 €)
Издателство: PORTFOLIO
ISBN: 9780670921911
Josh Kaufman, bestselling author of The Personal MBA, is back with his new book, The First Twenty Hours, to teach readers how to learn anything ...fast! What would you like to learn? How to paint a great portrait, launch a business, play piano ...or even fly an airplane? The only thing holding you b..
25.90 лв. (13.24 €)
Издателство: Анхира
ISBN: 9789542929321
В "Несправедливо предимство" Робърт Кийосаки предизвиква хората по целия свят да престанат да приемат сляпо, че са обречени цял живот да водят борба за финансово оцеляване.
Истинското финансово образование е пътят към сътворяване на живота, който желаете за себе си и за вашето семейство. Робърт ви ..
14.00 лв. (7.16 €)