Business & Economics - Страница 12

Looking for advice on setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson? In Like a Virgin: Secrets They Won't Teach You in Business School, Richard distils and shares the wisdom and experience that have made him one of the..

Ken Segall put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success in "Insanely Simple". To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's ..

Josh Kaufman, bestselling author of The Personal MBA, is back with his new book, The First Twenty Hours, to teach readers how to learn anything ...fast! What would you like to learn? How to paint a great portrait, launch a business, play piano ...or even fly an airplane? The only thing holding you b..

"What Money Can't Buy" is the Top Ten "Sunday Times" Bestseller from 'the superstar philosopher', Michael Sandel. Should we financially reward children for good marks? Is it ethical to pay people to donate organs? What about hiring mercenaries to fight our wars, outsourcing inmates to for-profit pri..

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people acro..

The multi million-copy bestseller "Six Thinking Hats" by Edward de Bono, author of "Lateral Thinking" and "I Am Right You Are Wrong", teaches you how to run better meetings and make better decisions. Meetings are a crucial part of all our lives, but too often they go nowhere and waste valuable time...

The New York Times Bestseller, acclaimed by author such as Freakonomics co- author Steven D. Levitt, Black Swan author Nassim Nicholas Taleb and Nudge co- author Richard Thaler, Thinking Fast and Slow offers a whole new look at the way our minds work, and how we make decisions.Why is there mor..

Here is a book that no creative professional should be without. Written by one of the worlds leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, amongst man..

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street p..

Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable? This book is the word-of-mouth sensation that will change the way you think about business and the world. It is all a..

Why does the top one per cent of the population capture such a disproportionate amount of the wealth? Why do top athletes win dozens of sponsorship deals, yet competitors who finish just moments behind struggle to attract a single deal? Why does one product become a runaway success, while others flo..

'We fed the monster until it blew up...' While Wall Street was busy creating the biggest credit bubble of all time, a few renegade investors saw it was about to burst, bet against the banking system - and made a fortune. From the jungles of the trading floor to the casinos of Las Vegas, this is the ..