Business & Economics - Страница 7

Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance?Contagious, the globally renowned in..

From Guy Kawasaki, the bestselling author of The Art of the Start and Enchantment, The Art of Social Media is a no-nonsense guide to becoming a social media superstar.By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what will determi..

In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of artEveryone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play i..

    In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.    Why are some people easily outsource..

    Spectacular and terrifyingly true.    Owen Jones    Explosive    John McDonnell, New Statesman, Books of the Year    Thought-provoking and funny.    The Times   ..

    From the best-selling author of The Circle - the gripping true story of a young Yemeni American man, raised in San Francisco, who dreams of resurrecting the ancient art of Yemeni coffee but finds himself trapped in Sana'a by civil war    Mokhtar Alkhanshal..

    Michael Lewis's epic bestseller tells the outrageous story of the multi-millionaires and whizz kids who scammed the banking system in the blink of an eye - and the whistleblowers who tried to stop them. It's hilarious, terrifying and it's all true.    The ..

The book every small-business owner should ownFirst published in 1983, Jay Levinson's Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In thi..

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so c..

How Your Company Really Works`The most influential consultant alive.' FortuneHave you ever noticed that the best CEOs seem to have a special kind of intelligence, an ability to sense where the opportunities in their industries are and how to take advantage of them? The best have a knack for simplify..

Why Some Teams Pull Together and Others Don'tThe New York Times bestseller by the acclaimed, bestselling author of Start With Why and Together is Better. Now with a new chapter on millennials in the workplace, based on Simon Sinek's viral video 'The Millennial Question' (180+ million views).Imagine ..

The bestselling author of Team of Teams dismantles the Great Man theory of leadership, by profiling leaders whose real stories defy their legends.Retired four-star general Stan McChrystal has studied leadership his whole adult life, from his first day at West Point to his most recent work with the c..