Graphic Design - Страница 4

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street p..

Understanding Hypermedia, first published in 1993, firmly established itself in the design and media community as the definitive introduction to this exciting new communications medium. Understanding Hypermedia 2.0 completely revises the original edition, bringing the story of hypermedia bang up to ..

Introduction 1. Line 2. Diagonals, Verticals and Horizontals 3. Beginning a Vocabulary of Shapes Composing the figure in shapes 4. Line Quality 5. Composing the Figure within an Environment 6. Media 7. Successfully Using the Computer for Illustration 8. Fabric, Prints and Texture 9. Using t..

Green Is Now Everyone's Favorite ColorDesigning products with future generations in mindSustainability is not a passing fashion, and people are constantly searching for more information, products and innovations in this area. Designers, in turn, are responding with elegant, efficient, low-im..

Communicating elegance and sophisticationOutstanding letterheads, envelopes, and business cards from around the world - good ideas by the hundredsWhether you're starting your own business or simply trying to stay in business, three paper-based items are absolutely crucial to your company: le..

As Seen On TV!From Apple to VW, the very best of today's television commercialsFor anyone interested in inventive commercials, this book covers the best contemporary examples from around the worldThe very best TV commercials are masterpieces of the art, 30- or 60-second films that make u..

An indispensable primer for students and first-stop reference for professionals, "Form, Fit, and Fashion" guides the fashion designer through the entire design process, from conceiving a garment to marketing it. This handbook collects the information and ideas essential to planning and executing fas..

This collection of one hundred quirky and original postcards, inspired by the award-winning The Art of Looking Sideways, has been created and chosen by Alan Fletcher, one of the world's leading designers, and a founder member of the design group Pentagram. A witty and entertaining feast for the eye ..

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behavior in the digital age. Almost overnight, and throughout the world, brands have been forced into a radical rethink of how they behave and interact with people. The internet and other new technologie..

Symbols are often identified as an international language and, to some extent, they are. But that language is far from universal. Different symbols can mean radically different things in different contexts - a cross, a crane or a swastika could each have a distinct meaning for a Buddhist, an art his..

Twenty years ago, an advertiser could reach 80 per cent of the US population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats and the power that media fragmentation an..

Interactive advertising and new media have come a long way from simple pop-up ads and banners. Among the winners in this year's 2005 One Show Interactive Awards, you'll find work that inspires, entertains, and continually pushes the boundary between the real and virtual realms. One Show Interactive,..